Search engine results are among the most crucial sources for relevant website traffic. If you have an eCommerce site, you could potentially convert every new click into a sale, so your site’s SEO is even more important. But how do you do this exactly?
Alt-Text All Images for your Products
Unfortunately, search engines don’t exactly read visuals, but they could read the text. When you add Alt-Text to product images, search engines could crawl them, meaning that Alt-text turns your images into text that search engines could easily interpret and index.
Take Advantage of your Product Descriptions
When you develop your eCommerce site and add your products, this is a golden chance for you to really reinforce your website’s SEO efforts. According to an expert from Bambrick Media, don’t skimp on relevant details in your product description and make sure to sprinkle in relevant keywords here and there — just not too much, suggests a search engine optimisation expert in Brisbane.
Utilise Internal Links Wisely
For example, you could add links to your featured or best-selling products on your home page or add individual links to every product category, aside from your navigation menu. You could likewise link particular products you mentioned on your ‘About Us’ web page.
Don’t Forget Unique Meta Data for Every Product Category
Do you know that you could easily add distinct SEO meta data to every single web page on your website? Let’s say that your eCommerce site sells ‘computer stuff’. Obviously, you advertise ‘computer software’ differently from ‘computer hardware’ so you could likewise apply this difference in the metadata of your categories.
Take Advantage of Customer Reviews
Aside from increasing your trust rating, positive feedback coming from your existing customers will add a more textual and honest angle to your product offerings because it’s written in a specific tone that’s genuine and not fake. This is vital since search engines could easily pick up on this.
Pay Attention to Duplicate Content
There’s nothing that search engines loathe more than duplicate or recycled content. The risk of posting duplicate content is typically high in eCommerce sites because the vocabulary you could utilise to describe products, especially those similar to each other, isn’t exactly unlimited.
As you could see from above, SEO for eCommerce websites isn’t really that different from the optimisation practices used in regular websites. You also rely significantly on relevant content, meta descriptions, and links among others. The main difference is that eCommerce sites feature a distinct website structure that needs a relatively different SEO strategy.