These days the success of most tech startups focusing on software seems to hinge largely on their ability to monetize their product. Obviously, this makes sense. What’s the point of a good product if your company can’t even grow revenue from it? But with an increasingly competitive terrain, especially when it comes to SaaS or Software as a Service, is there really a guarantee that will help you get more customers while at the same time maintaining the ones you already have?
Let’s be honest, a quick Google search will return countless tips and expert advice that will tell you to do this or that. But how do you filter out all the noise from the ones that would actually give you substantial benefits? Here are a few tips on how to make your SaaS company leave a lasting mark on customers.
A Dedicated Team
Licensing is the bread and butter of any SaaS company and having a team that can focus entirely on this aspect is crucial. If you’re just starting out, choosing someone to lead this important department is critical. They must be able to handle SaaS license management and enforcement. The team will handle all licensing related issues and details, including planning and execution of business protocols.
Engage Your Clients
Being in the SaaS industry means that in a way, you are in the service business. This means that certain ideas and rules still apply. For example, building effective engagement with your customers such as allowing them easy access to technical support, giving them the opportunity to rate the service or even parts of it, and allowing them high customization options can up your engagement.
Your marketing team’s main job is clear. In order to give your service its much-needed clientelee, the old salesman’s adage works perfectly: Always be selling! But this doesn’t mean that you can only sell products or additional features through these avenues. The software itself is a good platform to sell additional features to your clients.
The tech industry is, behind the scenes, a pretty cutthroat industry. Getting a leg up over the competition and gaining a large enough client base could mean the difference between success and obscurity.